The Denver Broncos beat the Carolina Panthers 24-10 in Super Bowl 50. Go Broncos. The Super Bowl is all about branding and advertising. There’s the NFL brand, the company brands hosting special events leading up to the big game, the big game itself and all of the new television ads associated with the Super Bowl.

Let’s take a look at some branding ideas that can be used year round to promote your brand.

1. Send your potential customers a message with typerider bike racks. Use characters, symbols and numbers to deliver a message that will be seen everyday. Heighten your brand awareness by using standard or custom colors on the bike racks for heighten visibility.

2. Take almost any hoop, loop, circle or inverted u style bike rack, add a logo and your brand is visible 24-7.

3. Artistic bike racks featuring unique or site specific branding is another option. Create designs to support district identities or retail product groups. Let your imagination go wild with designs that feature animals, products and ideas.

Build brand awareness, team spirit or just keep you brand in the public eye by adding logos, mascots and images to public site furnishing. Benches, trash cans, recycling stations and planters can become simple brand reminders. Your logo can be laser cut, engraved or attached to metal, concrete or sustainable composites.

The super bowl happens only once a year, but your brand can work for you year round.